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24 Mantra

Sresta Natural Bio Products Limited (Sresta) is a pioneering organic food company that provides wholesome, nutritious, and sustainably sourced food products under the brand name 24 Mantra. Sresta engages with over 35,000 farmers to produce and procure 90+ grains and spices to manufacture 200+ SKUs of food products for sale to millions of consumers in India and 30+ countries worldwide.

How did Spoggle help 24Mantra: The Evolving Landscape of Food and Beverage Retail through Analytics

Business Challenges:

  • Inaccurate sales forecasting and planning result in lost sales in some locations and overstocking in others.​​​

Solution & Benefits:

  • Tesser Insights assisted in selecting and implementing a demand forecasting model for A & B category SKUs, providing crucial input for 24 Mantra's monthly sales planning process.​

  • Stock-outs at the pin code level and delayed responses to competitor price revisions and promotions in e-commerce and Q-Commerce channels can lead to lost sales and missed opportunities in highly competitive marketplaces.​​

  • Spoggle's e-commerce analytics solution was configured to track and report stock-outs at the pin code level nationwide for 24 Mantra SKUs. It also included details on pricing, promotions, and customer reviews of competitor products.​​

  • High effort and time consumption in dispatch planning and truck scheduling using Excel.​

  • A comprehensive dispatch planning and truck scheduling model was implemented, resulting in improved accuracy and efficiency in dispatch planning.

  • Delays in generating Sales and Supply Chain MIS reports and dashboards using Excel.

  • Over 30 MIS reports and dashboards were developed with Spoggle, covering supply and demand fill rates, sales analysis, stock management, shelf-life tracking, various alerts, and trend analysis. This significantly reduced the time required to generate reports in Excel and accelerated insight delivery by a factor of eight.

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