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From Excel To A Modern Analytics Ecosystem

Context: In recent years, many rapidly growing mid-sized CPG (Consumer Packaged Goods) companies have embraced multiple SaaS applications to meet their ERP, CRM, Accounting, and HR system needs. However, when it comes to analytics, these companies often rely on manual MS Excel sheets that draw data from various systems, lacking a structured data foundation. Typically, these companies do not have a CIO/CTO role, and their IT operations are outsourced to external system integrators or service providers.


The use of MS Excel for data management and analysis presents several challenges:

  • The process is messy, time-consuming, error-prone, and reliant on individual employees.

  • Insights from data trends and forecasts for improved sales planning are hindered by data fragmentation across disparate systems.

  • The complexity and pricing of multiple analytics tools deter the implementation of a comprehensive analytics system.

Capabilities: Spoggle offers a comprehensive solution with a simple and user-friendly interface. It covers the entire data lifecycle, from data ingestion and cataloging to data cleansing, transformation, analysis, and visualization. Data-savvy business users can easily leverage the Spoggle platform to explore data, derive valuable insights, and share them with stakeholders or external applications.


The key features of Spoggle include:

  • Automatic profiling of ingested data or data pulled through APIs, enabling businesses to gain a deeper understanding of their data sources.

  • Data set tagging, duplicate detection, and identification of missing data, ensuring data accuracy and completeness for reliable analytics.

  • Robust no-code tools for data preparation and analysis, allowing users to clean, transform, and blend data from multiple sources effortlessly.

  • Automated insights generation, empowering users to uncover valuable patterns, trends, and correlations in the data without requiring extensive technical skills.

  • Versatile embedded Power BI tool for visualizing data, enabling businesses to create interactive dashboards and reports that facilitate data-driven decision-making.


By utilizing Spoggle, companies experience a range of benefits, including:

  • Building a solid data foundation with standardized dashboards for data exploration and analysis, empowering users to gain actionable insights and make informed decisions.

  • Improved sales planning through insights and forecasting based on historical sales and promotions data, enabling businesses to optimize inventory levels, anticipate demand, and drive revenue growth.

  • Enhanced monitoring and optimization of inventory levels nationwide, minimizing stockouts and reducing carrying costs.

  • Driving distributor sales to align with targets, leveraging data-driven insights to identify opportunities and drive targeted sales strategies.

  • Streamlined management of product returns, leveraging analytics to identify patterns and root causes of returns, enabling proactive measures to reduce returns and enhance customer satisfaction.

Overall, Spoggle empowers companies to leverage the full potential of their data, enabling them to extract meaningful insights, make data-driven decisions, enhance operational efficiency, and drive business growth.

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