Dr. Oetker

Established in 1891, Dr. Oetker is a prominent German multinational company and a leading food industry player in Europe. As a family-owned business, it offers a diverse range of products, including baking ingredients, desserts, snacks, pizzas, cake mixes, frozen pizzas, puddings, cake decorations, cornflakes, and birthday candles. Dr Oetker tailors its offerings to meet the unique tastes of various cultures and countries, employing over 16,500 people across more than 40 nations on all six continents. In India, under the brand FunFoods, Dr. Oetker excels in spreads and sauces. For over 130 years, Dr. Oetker has been dedicated to crafting enjoyable food experiences that cater to the tastes and needs of people globally.

To accurately assess Dr.Oetker's market share trend/movement relative to competitors and identify potential areas that require market push and promotion intervention for each category/sub-category at the overall and regional levels.

Spoggle’s Kantar data analysis provides trends in consumption of different sub-categories and market share positions. These actionable insights enable Dr Oetker to identify growth opportunities, benchmark against competitors, and empower the team to make strategic decisions on pricing, promotion, and other interventions.