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Lotte India
Lotte India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. Lotte Confectionery, the parent company of Lotte India is part of the Korean conglomerate, Lotte Group. Lotte India has been instrumental in creating ‘Pie’ category in India - Lotte Choco Pie enjoys near monopoly status. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Caramilk, Lacto King and Lotte Eclairs apart from BooProo and Spout gums.
Business Challenges:​
Solution & Benefits:​
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Stock-outs at the pin code level, along with delayed responses to competitor price changes and promotions in e-commerce and Q-Commerce channels, can result in lost sales and missed opportunities in highly competitive marketplaces.
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Spoggle's e-commerce analytics solution was set up to monitor and report stock-outs at the pin code level across India for Lotte India SKUs. It also provided insights on competitor product pricing, promotions, and customer reviews.
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