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Stop Guessing, Start Optimizing: How Spoggle reduces Advertising Cost of Sale for e-commerce brands

Updated: Sep 24

Ever felt like navigating the e-commerce landscape for your F&B brand is a wild goose chase? It offers vast potential to reach new customers, but the competition is fierce. F&B brands are in a constant battle to invest in campaigns and promotions across multiple e-commerce platforms to boost sales. This includes complex tasks like ideating customized campaigns for different products, keyword bidding, and offering promotional discounts. Traditionally, these processes have been managed through manual analysis of campaign response, an error-prone approach that hampers agility. But what if there was a way to ditch the guesswork and dominate the game? 


Spreadsheets: The Manual Chaos of Traditional Media Planning 


Many F&B businesses rely on traditional methods like spreadsheets to manage their e-commerce media plans. This approach is cumbersome and doesn't provide the real-time insights needed to optimize campaigns. Without a clear understanding of which campaigns are delivering the most bang for their buck, businesses can end up wasting precious advertising resources. 


Media Plan Analytics: The Secret Weapon for E-Commerce Success 


In the cutthroat world of e-commerce, data is your secret weapon and Media Plan Analytics is the sharpest tool in the shed. By streamlining campaign performance, keyword impressions and conversion rates, it empowers you to make data-driven decisions that reduce overall advertising cost of sale and maximize your ROI. Here's how Spoggle’s Media Plan Analytics serves up success for your F&B brand: 


  • Streamlined Data Integration: No more messy spreadsheets! Spoggle seamlessly integrates with leading e-commerce platforms like Amazon, Bigbasket, Swiggy, Blinkit, and Zepto, automatically collecting crucial campaign data. 

  • Targeted Audience Reach: Spoggle analyses keywords with high search intent, ensuring your campaigns reach customers actively looking to buy your products. It's like knowing exactly what your customers want before they even search for it! 

  • Smart Budget Allocation: Spoggle goes beyond a "set it and forget it" approach. Based on conversion data, Spoggle recommends adjustments to your budget. This means increasing budgets for high-performing keywords and reducing or stopping campaigns for underperformers, ensuring optimal utilization of your resources. 

  • Actionable Reports: Spoggle delivers comprehensive reports that provide actionable insights into your campaign performance. These reports allow you to quickly identify areas for improvement and make data-driven decisions to maximize your sales. 



The Results: Increased Sales and Improved Efficiency 


By leveraging Spoggle's Media Plan Analytics, you can expect significant benefits for your F&B business: 


  • Optimal Budget Use: No more throwing money at campaigns that don't deliver. Spoggle ensures your ad spend is directed towards the campaigns that are most likely to drive sales. 

  • Improved Conversion Rates: Spoggle's data-driven insights help you refine your targeting to the right consumers, leading to a higher conversion rate from impressions to sales. 

  • Reduced Time Spent on Manual Processes: Spoggle automates time-consuming tasks, allowing your team to be more productive.  

  • Data-Driven Decision Making: Spoggle empowers you to make informed decisions based on real-time data, allowing you to maximize ROI and reduce overall advertising cost of sale (ACOS).  


In the fast-paced world of e-commerce, standing still means falling behind. To thrive, you need a competitive edge that drives both sales and profits, directly impacting your top-line and bottom-line. Spoggle’s Media Plan Analytics gives you that edge. By transforming raw campaign data into actionable insights, you're not just managing campaigns; you're optimizing your marketing operations. It's time to leave the guesswork behind and embrace a future of data-driven solutions.  

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